CLAAS Brand Review 2026
Brand Background
CLAAS, founded in 1913 in Harsewinkel, Germany, is the global leader in forage harvester manufacturing. The Jaguar series has sold over 45,000 units worldwide, maintaining the #1 market share position.
- Founded: 1913
- HQ: North Rhine-Westphalia, Germany
- Revenue: ~EUR5.1B (FY2025)
- Core: Forage harvesters, combine harvesters, tractors, balers
Core Product Lines
Jaguar Forage Harvester Series (Flagship)
| Model | Power | Highlights | New Price |
|---|---|---|---|
| Jaguar 990 | 884hp | MAN V12, AI auto-adjust | ~EUR700,000 |
| Jaguar 980 | 780hp | MAN V12, top spec | ~EUR600,000 |
| Jaguar 970 | 653hp | MAN V8, best value | ~EUR500,000 |
Used Market Performance
- Agroline: 160+ active listings
- MachineryPete: 518 listings
- Retention: 60-70% at 3 years, 45-55% at 5 years
- Global dealer network: 140+ countries
Pros & Cons
Pros: Market leader, excellent liquidity, strong brand premium globally Cons: Expensive new parts, requires specialist technicians
Recommendation
Best used investment: Jaguar 970 (2017-2021), optimal value-to-liquidity ratio
